skip navigation

Dallas Penguins Rebranded

By DJHA, 04/04/16, 12:00AM CDT


DJHA Announces New Dallas Penguins Logo, Uniforms and Re-Designed Mobile Responsive Website

PLANO, TEXAS, May 27, 2016 –Dallas Junior Hockey Association recently unveiled its new Dallas Penguins logo, uniforms and re-designed mobile responsive website as part of a year-long rebranding effort.  The DJHA Board of Directors revealed the new branding at the annual DJHA Membership meeting on March 28, 2016 at the Dr. Pepper StarCenter in Plano, Texas. 

Rebranding efforts had been underway since the latter part of the 2014-15 season and the organization was excited to finally be able to share the result with all of the Dallas Penguins coaches, players and families. The goal was to come up with a new, yet classic logo that would bring back the Penguin icon representing the association’s long history while maintaining the current Dallas Penguins script logo, colors and strength of the brand.  Along with the new logo and uniforms came the announcement that DJHA has entered into an agreement with Hockey Monkey to provide Bauer game-day hockey apparel and spirit wear to its membership, starting with the 2016-2017 Season.

ABOUT DALLAS JUNIOR HOCKEY ASSOCIATION - Founded in 1971, DJHA is the oldest youth hockey association in the DFW Metroplex. The consistent high level of Tier II/AA success the Dallas Penguins organization has experienced throughout the last decade from Midgets down through Squirts has been unmatched in the DFW area.

ABOUT HOCKEY MONKEY – Hockey Monkey is an online retailer of professional quality hockey equipment including skates, protective gear, sticks, shafts, hockey related apparel and hockey accessories. For more information, visit Hockey Monkey’s website at

ABOUT BAUER HOCKEY - Bauer Hockey is the world’s most recognized designer, marketer and manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer Hockey developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer Hockey has continued to develop the most sought after products in the industry, including the widely successful SUPREME®, VAPOR® and NEXUS® lines of products. For more information, visit Bauer Hockey’s website at